"GOOD DESIGN MUST MAKE AN EMOTIONAL CONNECTION WITH ITS USER – THIS IS KEY."
-Mikael Bäckström, Design Director
"People of all cultures, regardless of age and gender want to surround themselves with art and design which reflect their lifestyle. My philosophy that I bring to design is influenced by my Scandinavian background; functionality, simplicity and sustainability. However, great design doesn’t just happen by itself, it is built around a team that shares common goals. Once this is accomplished, the brand builds itself."
Mikael Bäckström, Design Director