"GOOD DESIGN MUST MAKE AN EMOTIONAL CONNECTION WITH ITS USER – THIS IS KEY."

-Mikael Bäckström, Design Director 

 
 
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"People of all cultures, regardless of age and gender want to surround themselves with art and design which reflect their lifestyle. My philosophy that I bring to design is influenced by my Scandinavian background; functionality, simplicity and sustainability. However, great design doesn’t just happen by itself, it is built around a team that shares common goals. Once this is accomplished, the brand builds itself."

Mikael Bäckström, Design Director

 
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RESEARCH

Quantitative Analysis
Ethnographic Research
Experimental Research
Observational Studies
Descriptive Studies
Market Analysis
Trend Research
Scope Definition
User/Usability Testing
Surveys

STRATEGY

Logistics Planning
Marketing Consulting
Business Planning
Market Analysis
Product Strategy
Brand Strategy
Visual Identity
Supply Chain Strategy
Scope Definition
Group Facilitation

IDEATION

Research Application
Sketches
Concept Development
User Experience Design
Rapid Prototyping
Simulation
Interaction Design
Market Testing
Feasibility Analysis

DEVELOPMENT

Industrial Design
3D Modeling
Rendering
Animation  
Simulation
Interaction Design
Graphic Design
Marketing Assets
Communication Materials